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31.08.17 FENOX at MIMS Automechanika Moscow 2017

The last days of summer for the automotive components market players were marked with the MIMS Automechanika Moscow exhibition. The venue for the largest industry forum in Russia has traditionally been the “Expocentre” exhibition complex.

Over a period of four days, from the 21st to 25th of August, professionals in the field of motor vehicles repair and service, as well as wholesale and retail trade, had an opportunity to get acquainted with the best samples and new products of the leading companies of the industry.

This year the FENOX’ exposition was presented in the "Forum" central pavilion where the leaders of the world market of automotive components were gathered.

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Being in the neighborhood of the leading brands imposes heavy demands on the concept of the exposition and general organization of work within the framework of the event. This year the FENOX Automotive Components team introduced the "Rock" concept which reflected the company's many years of experience in the production of automotive components - the basis for the vector of sustainable development of the FENOX group of companies. The creative idea and the innovative approach to the presentation of the exposition ensured a high attendance for the FENOX stand and aroused genuine interest and positive response among the visitors of the exhibition and the guests of the stand.

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The core item of the stand was an innovative presentation of the group of companies using the virtual reality technologies. The virtual world of FENOX pursued the concept of the stand whose area was 20 thousand m2. Thus, the exposition of Fenox in 2017 can be considered to be the largest over the entire history of the exhibition.

There was a vivid interest aroused within the guests as for the implementation of the virtual and augmented reality technologies in staff training and product promotion.

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The video recording (in 2D), as well as adapting the key presentation locations to the Cardbox technology, can be found and viewed on our official YouTube channel.

MIMS Automechanika Moscow has traditionally been the meeting point for FENOX for communicating with business partners. During the 4 days of the exhibition the stand of the company played host to more than 100 delegations of dealers, representatives of retail outlets and service stations, and also frequent visitors. Colleagues duly appreciated the hospitality and high professionalism of the team in organizing the exposition and the negotiation process.

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We express our gratitude to all visitors of the FENOX stand for their interest in our exposition.